Gwyneth Paltrow and Goop are selling a candle called “This Smells Like My Vagina.” No, this isn’t a joke. Goop has already sold out of the $75 candle and it’s unclear if they will be making more, but at that price and the novelty, it seems that they more than likely will be making a lot more. The vagina candle is just the latest in Goop’s quest to take over the health and wellness market and it’s definitely making some waves.
Goop’s new “This Smells Like My Vagina” candle was born out of a joke between Gwyneth Paltrow and perfumer Douglas Little. Goop says, “the two were working on a fragrance, and she blurted out, ‘Uhhh … this smells like a vagina,'” From there, the two ran with the joke, slapped an incredibly high price tag on it, and the rest is history.
“It’s a blend of geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed that puts us in mind of fantasy, seduction, and a sophisticated warmth.”
Sadly for fans keen to get a whiff of the bizarre candle, the product has currently sold out on Goop.
Gwyneth has frequently raised eyebrows for her luxury lifestyle brand, which is now worth an estimated £190million, thanks to its unusual and intimate products.
These have included a £65 jade eggs for your vagina and £45 bottles of fur.
According to the Goop website, the candle started as a joke between Paltrow and professional perfumer Douglas Little and has notes of geranium, citrusy bergamot, and cedar. The website says the candle is perfect for putting “fantasy, seduction, and a sophisticated warmth” into the atmosphere.
Known for its vagina-themed antics, like vaginal jade eggs doctors strongly recommend against, the company has received criticism in the past for making false health claims about its products and spreading general medical misinformation.
In fact, Twitter users were outraged earlier this week when Netflix announced the company and Paltrow will be producing an upcoming “holistic wellness” series called “The Goop Lab,” which will premiere January 24.
“Goop sells because pseudoscientific quick fixes sell. The show could be written off as entertainment if it weren’t for the fact that it makes health claims,” said Dr. Jonathan N. Stea on Twitter.
Even the vagina-Esque promotional poster stirred up confusion among Twitter users.
Thankfully, the “This Smells Like My Vagina” doesn’t outwardly have any negative health consequences, but critics say it doesn’t smell anything like a real vagina. The Cut’s newsroom even did a smell test of the candle with lackluster results.